Promotional Mugs are everyday items that almost every person has because so many businesses believe in them. Young or old, all enjoy taking a warm or cold beverage by holding the handle of a favorite Coffee Mug, feeling its smooth exterior and its promise of a soothing sip of its contents within. Promotional Mugs please […]

Promotional products are very effective instruments for building your brand. Its potential for ROI is amazing. There’s much to be said about what promotional products can do for your company’s profits.
Still, there’s a side to promo products that isn’t just about monetizing your brand. It is also a tool for social action. Whether you’re a […]

In this age we refer to as the digital era, almost everything around us contains microchips. And from the very second we wake-up to the time we close our eyes to sleep, technology is always present, playing an influential role. But as this modern age offers advancement in data management in the forms of laptops, […]

In the rare circumstances when promotional product marketing crosses the border to become tchotchke marketing, it is important for any business to understand the life of their promotional product. Let’s face it, not all giveaways are appreciated by their intended audience. Especially during large events like seminars, trade shows and conferences, what companies give away […]

One way to further improve the impact of your promotional product is with the right packaging. As with any other trade, presentation is the first step to making a sale. Package it right and you can sell it to any market, do it wrong and disaster ensues.
Promotional products cannot always be personally distributed, as such […]

After choosing the promotional product that is right for your market and your budget, you now move on to the technical side of things. Promotional Advice is here to help you sort out the imprinting methods that you can use for your products. Items sold on distributor sites like Branders.com often list the manufacturer’s recommended […]

1)Screen printing is silk screening modernized. Screen printing is fundamentally the same as what is commonly known as silk screening: a printing technique which uses a fine mesh or screen that is tightly stretched around a frame. The design to be imprinted is stenciled and placed on the screen. The screen is then placed on […]

Here are five easy points in selecting the right promotional items, a very friendly guide for beginners in promotional products purchasing!
The Campaign Objective
Set a campaign objective. This will be your to trail in the whole campaign process. Is your objective to drive traffic in a tradeshow? Or is it to show appreciation to your loyal […]

If you read my other article on “Marketing the Male Industry using Promotional Apparel”, you will see hat usign promotional apparel can increase your brand visibility. The article also discussed the top 3 types of promotional t-shirts you can use to promote your company or product: Henley, Dress Shirt and Jersey.
T-shirt – The classic promotional […]

With the evolution of work wear from strictly formal to a more casual look, men now have the opportunity to strut their stuff in a wide array of styles. As a company, you can take advantage of this revolution in fashion by adding promotional men’s shirts to your marketing mix.
Like all promotional products, men’s […]