There are dozens of styles, designs and kinds of promotional bags out there in the market. It comes as no surprise for anyone to be utterly confused as to which promotional bag to choose. Some marketers go with cost and personal aesthetic preference but they are treading on dangerous ground. Although those are valid factors to consider, sometimes such strategy puts quality, value and customer preference at the backseat which can definitely hurt your brand building tactic. Just imagine a dismayed customer carrying your damaged promotional bag or a client tuned off by your promo item’s crazy colors. Those mistakes are hard to fix and they are definitely hard to explain to the bosses. So, how do use the perfect one for you then? As a guide, here are 3 simple questions that can make your job of choosing a lot easier:
Who is your target audience?
It is very important to consider the recipient of your promotional product. You should take into consideration their preferences and their behavior. It is important that what you are giving would be something they find appealing and usable. Golf bags, for example, are perfect gifts for important male business clients or big time executives but they are not really suited for female executives or for your everyday customers. Female executives would appreciate a classy laptop bag or cosmetic case more and a tote bag filled with goodies would be perfect for your loyal customer.
What kind of impression do you want to make?
Don’t forget your purpose for giving away promotional bags! The kind of promotional item should coincide with your brand building strategy. If you are a sporting goods store, giving away tiny pink purses will obviously be a terrible idea. A navy blue or black duffel bag would be more suitable in communicating a strong brand message. The same with having a bright and fun travel bag giveaway for travel agencies or resorts.
Where are you going to give away your promotional bag?
Trade shows, conferences, parties, anniversaries, holiday celebrations, and the list can go on and on. Promotional bags are so versatile that they can be given in all sorts of events and brand building endeavors. But these events also limit the kind of bag that you can use, in terms of budget or logistics, etc so it is important to take them into consideration while choosing a promo bag. For example, trade shows would require smaller, lighter and cheaper (but definitely not low quality) bags while you can go and splurge more for celebrations and anniversary gifts.
After answering these 3 questions, you are now ready to choose the kind that is perfect for you from BLANK’S wide selection of promotional bags!
—
Remy is a Promotional Adviser specializing on Promotional Paper Bags, Cheap Custom Promotional Items and Cheap Events Give Aways Store.
Related posts:
Leave a reply