Promotional Writing Instruments (pens, pencils, markers), Promotional Drinkware (coffee mugs, tumblers, water bottles) and Promotional Apparel (shirts, polo, jackets) are the top three most prefered promotional item in the market today. In the early years of using promotional items to advertise a business, people have been using customized pens as gifts to their loyal customers and business partners. Nowadays, there are thousands of variations of pens in the market and we can now choose from a variety of writing instruments that matches our target market or audience. In this article we will focus on using Gel Ink Pen (pen with ink pigment suspended in a water based gel) as a Promotional Item.
A gel ink pen is a unique marketing tool suitable for any audience. Unlike its other counterparts in the world of writing instruments, gel ink pens have an edge over the competition. First, they write easy. The water-based gel ink flows freely from the reservoir to the nib, giving you smooth strokes every time. Most gel ink pens also use a rollerball mechanism, so it’s as easy to handle as most modern pens.
Second, a gel ink pen can offer bolder colors than normal writing pens. The gel ink of this pen is composed of pigment suspended in water-based gel made up of water and biopolymers or thickeners (ie xanthan gum, tragacanth gum or polyacrylate thickeners). Unlike dye, pigments are opaque and offer rich, bold colors that can stand out even on dark paper. This feature makes the gel ink pen a favorite among graphic artists, students, teachers and other audiences.
Like most writing instruments, the gel ink pen offers functionality to the recipients. As such, it is used widely by marketers everywhere. As a highly useful item, the gel ink pen has a higher likelihood of being kept by your audience longer. Each time they use the gel ink pen in public or even in an intimate setting, you get exposure for your brand.
Get the perfect gel ink pen for your marketing strategy by finding a promotional products store with the best deals online. Choose those that have a wide selection of brands, colors and styles available.
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Remy is a Promotional Adviser specializing on Promotional Sun Glasses, Promotional Tattoos and Duffle Bags Giveaways