Fun and games have a universal appeal. Giveaways that entertain cater to young and old, rich or poor, because truly, play is something we all need at the end of day. When stress takes over at work, some people retreat to their nooks and do a crossword puzzle while others a deck of cards. Still others, when they encounter an obstacle at work, a problem that remains unsolved, a lead that remains to be written, sit down with a Rubik’s cube, and in an hour or so, they are back with vengeance.

What makes entertaining giveaways a hit with any demographic is the fact that they remind us of our younger, carefree selves.

With a thousand and one promotional games available at your fingertips, it can be daunting to choose one that will be right for your promotion. Here are some tips to help you choose the right item.

Know your recipients. What are their needs? Are they constantly mobile? single or with families? Metallic spring toys are ideal for executives, while those with families would love to have board games that involve every family member. Young travelers would love to take along a deck of cards with them, while desk-bound workers will find that a puzzle pen is a handy tool to have within reach.

Choose a giveaway that fits your purpose. For the holidays, upscale spring toys and puzzle globes make perfect gifts that leave a good impression. If your company is participating in a trade show, krazy cubes costing less than a dollar will make sure you are remembered.

Don’t be afraid to take risks. Fun giveaways are all about letting our hair down—the more fun, the better.

Remy LeBeaux is a promotional products expert on Promotional Puzzles and Promotional Game Products. Read more articles by Remy LeBeaux on how you can market your products.