The smallest details matter when you are aiming to get your brand seen by people. Not every hotel guest will notice the monogrammed pillowcases or bed sheets or even the logo-imprinted bag of potpourri left casually in the bathroom, but those who do will see how seriously you value the customer experience. Paying attention to the littlest things is an indication of your brand’s professionalism. Customers will take your company seriously when they know that you go out of your way to please them. The rewards are great.

Whether you are in the hotel and food industry, throwing a big party for clients, or launching a new product, every minute should be used to bring your brand forward.

Disposable beverage and luncheon napkins may not be used long term by your recipients, but the short time they are in people’s hands will give your brand a much-needed boost. Bars and restaurants can use custom napkins to build up expectation for a new product. Networks and film companies are also taking advantage of the subtle advertising that custom napkins provide, using them to introduce upcoming TV shows and movies.

In addition to party staples such as custom napkins, make sure you have personalized disposable paper and plastic cups. They may not be the most earth-friendly party items, but they are practical for outdoor parties and big events, making the after-party cleanup easier.

Make the unwrapping of gifts an experience with personalized ribbons, gift wrappers, and greeting cards. Just one look at the gift and recipients will know the sender without checking the accompanying tag.

Promotional coasters do more than protect furniture. Personalized with your logo, they help boost brand visibility. Customize these giveaways with your restaurant’s name and address and send them in lieu of invites to your guests. Take-out services can customize promotional coasters to boost recall for their new hotline numbers.

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Eva Fonda is a promotional adviser specializing on promotional housewares giveaways and promotional party items.