Ever since that clever designer concocted the “I’m Not a Plastic Bag” tote bag, the trusty tote bag has become the “it” accessory, completely shunning its utilitarian roots and repackaging itself in designer monograms and $1,500 price.
So while most will never again touch a tacky grocery bag, it is improbable that they will shell out that much money just to take office files and gym shorts home. Many would still rather use free totes. However, there cannot be that many people willing to carry promotional tote bags that read, “Cheap Buy,” “Feeling 7-Up” or, uh, “Brushing is Not Enough”.
It’s a cold, hard fact: The slogan cuts it. “How, then, shall I market my company?” you ask. There are other options, but you’ve got to stretch your imagination a bit to achieve optimum results. While words may be the most-popular tool to assert yourselves, logic is quite relative. Your “brilliant” catchphrases may actually bomb with others.
Statement Tote Bag
Avoid the language booby trap and get off the beaten track. The alternatives may appear too subtle for promotional items, but they do get the job done and will very rarely offend. For instance, will a lipstick-red promotional tote bag horrify? Most of the time, it will not. In the few instances that it will, that tote would still have called attention.
Play up the company colors and symbols as visual design elements. If your logos are not popular or easily recognizable yet, emblazon names and logos, and important information all over your promotional tote bag. Create a pattern or simply use a stylish font, stuffing every corner with titles and icons. Another technique is to adopt the layout of comic strips, fashion magazines, blogs or newspapers so you can put as much copy as you want.
Company motifs do not have to take centerstage every time. Ride the trend for the funky and creative by featuring avante-garde designs in your promotional tote bags. Upgrade to savvy as you embellish your tote bags with art prints, painting copies and kitschy photographs. The Campbell soup pictures, mind you, did as many great things to the Campbell company as it did for Warhol.
Read more at I am not a Tote Bag part 2
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Remy is a Promotional Adviser specializing on Promotional Advertising Tote Bags, Custom Printed Plastic Bags, and Promo Flash Drives
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