Are you planning to order promotional items? In these difficult times, a marketer’s priority will be to cut down on unnecessary expenses, marketing included. Still, promotions do not need to take the back seat just because times are hard. Here are a few ways to maximize the cost of your promotional items:

Watch out for items on sale and buy in bulk. Truly, one of the best ways to save money in promotional items is to buy whatever products are on sale, and to buy a lot of them. This lowers the cost per item and saves you on shipping as well, especially if you’re ordering rush promotional items. Furthermore, you never need to worry about running out in the middle of a promotion, and you’ll even have some extra left over should you decide to run another promotion. A tip: Make sure your imprint is not tied to a certain event or date.

Select rush promotional items that offer a large imprint area. A large imprint area means you can blow up your corporate logo for eye-popping visibility. For example, between a personalized coaster and a promotional pen at the same price, what would you choose? A custom imprinted pen is handy, lightweight, and easy to bring anywhere, but logos on writing instruments can only be spotted when scrutinized. On the other hand, coasters—while the kind of promotional items that remains in one place—give you a larger area to customize. Your logo can thus be seen even from afar, which does not happen with promotional pens.

Share the imprint area, split the tab. Find a co-organizer or a co-sponsor of your marketing campaign to help you shoulder the cost of purchasing giveaways. Choose custom rush promotional items with a large imprint area that can hold two corporate logos. This way, the cost of a giveaway can be split in two for you to share with a co-sponsor. This way, you can use your savings on other areas of your promotions that might need more funds, such as venue or catering.

Find rush promotional items that stay on top of people’s desk. This will make sure your visibility is maximized. Some fine examples of highly visible giveaways are mouse pads, coaster sets, photo folios, and digital photo frames cum clocks. These desktop giveaways are not only useful, but they also showcase your logo to any visitor who drops by your recipient’s desk.

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Eva is a Promotional Adviser specializing on Promotional Organic Clothing, Cheap Promotional Toys and Logo Corporate Shirts.