Gamasutra published the interview of the director of ds dstt,in which he talked about the hardship and happiness in expandig the market in Korea. But, alone with the development of Xbox 360 and Sony PS3, the sale of its seventh edition meets a slump. Indeed,there is no pleasing pictures, but it still keep its playfulness and playability. Maybe it is a tragedy for A Boy and His Blob, because it meets sound selling performance and comment. Though it could not be listed as masterpiece, its market record could be impressive. It is dreadful to see the powerful electric consumption of NDS2′ performance, and thus, the problem of battery capacity and continuable using time becomes extremaly hard to be solved.
The first hand valuable data can not be collected by such way that other companies spend a lot of money to employ advisory company to do the market researches. Under such bad condition and witout knowing the way to increse its pularity,it was really a big challenge to expand the market there.Mario was a lone wolf in the past, but now he has partners : younger brother Louis and the small mushrooms.They will all join the war. As NDS2 is going to be compatible with NDS, it is can not be done without double screen and touch screen, so the features of NDS should be included in the second generation. The nintendo r4 target is not to compete with online games, but to provide the joy and interest instead of online games. Today, they still position their market with such ideal. Its game could be wonderful and attractive, the charm for RPG could overweight other competitors. But in other areas, it should make a strategy as per the specific details of Korea.
Luckily,Nintendo has many famous products,such as Mario 、Pokemon and Zelda.They have widely and group loving brands. In fact, Nintendo has been registered many “Luigi’s Mansion” in the United States.There are 7 records from the U.S. Patent and Trademark Office . That is to say,they shouldn’t rely too much on these exsiting and powerful brands.They must make Korean be enamored with the experience and charm which are only found in games of Nintendo.
Some popular program such as the Simpsons, whose detail or circumstance will follow the competition of Nintendo, otherwise, they may be replaced by Nintendo games. The boom of sales also produce an great effect on stock market:the share price of Nintendo have risen for the second consecutive month, and brought share prices of the whole industry bounced back. As a game which has enlarged its population of players all around the world, nds card is also the first tool that make contribution to communication between each times. Even to the people did not care about game before, Nintendo would own devaluated value. Finally, it wins the acceptance in Korean market. It is showed on the report on influence of famous people from every industry to American children that, once the sky mouse on the top list attracting children’s eyes and respect has been replaced by Mario of Nintendo.
Visioning the future,Nintendo still need to explore more software that are in Korean.By providing these special and charming games for Korean consumers, Nintendo will make great contribution to Korean games’ grow and development with a new way.