With a variety styles and specifications, it is no wonder that pens have been one of the best-selling promotional tools for ages.  While some might think that “a pen is just a pen”, rollerball and gel pens definitely deserve its own spot on one’s marketing campaign.

Rollerball and gel pens are fast-becoming the most widely used pen in every industry.  With an affordable price and colors to satisfy every company or organization’s theme, these pens offer ease in writing by having tips that smoothly glide over paper like a fountain pen on a ballpoint’s persona.

A rollerball pen’s mechanism allows its ink to flow evenly while requiring less pressure than your usual pen. Often packaged elegantly, rollerball pens have a high perceived value. Some rollerball pens are also inexpensive and come in a price close to a ballpoint pen.

Gel pens on the other hand, also provide smooth strokes like a rollerball pen but does not run as much as  the latter.  Often used by students, it requires less pressure than ballpoint pens while creating bold shadings.

As it is easy on the budget, rollerball and gel pens can be bought in bulk and can be given out at any campaign, whether on schools, trade shows or offices. Having your logo printed on these pens make your giveaway or gift extra special as it builds brand consciousness, boosting your company’s visibility.

In the end, it all boils down to your niche market and how you would like to present your brand to existing and potential clients. If you decide to use pens on your future campaign, up the ante and think of the rollerball and gel pen’s advantages over ballpoint pens.  With its ability to bring to the table a crisp impression, there’s no question that rollerball and gel pens are the way to go.

Rachael Starks is a marketing guru who specializes on Custom Printed Writing Instruments and Promotional Rollerball Pens.