This is the second part of the Self-help guide to the ultimate gym bag.

In the previous article, we discussed what are the main important things to consider when catering to the market of health conscious individuals. We started out with Made to fit, that focused on Optimizing specific target markets. Read on.

Style surprise

* What’s your bag got? Your promotional bags must have a lot of tricks up their sleeve-or pocket. Surprise with sports bags that open on the side to reveal a shoe compartment or media hub.

* Some of our promotional bag designs can serve as hydration packs with water reservoirs that can hold 2L. Some also have insulated bodies to keep drinks cool or warm, whichever the gym buff prefers.

* Add jewelry. Adorn your promotional bags with luggage tags, which you can personalize for each recipient. Some tags may even double as business card holders for keeping new contacts as the health aficionado meets his brethren in the gym.

Pay attention

* At most times, the detailing on corporate gifts, giveaways and promotional products tattles. It reveals whether the item actually mattered to the giver. Be keen on the type and color of materials of your promotional bags, particularly those of the piping, zipper and handles. Think “heavy-duty,” “comfy” and “pleasing to the eye”. Use rich, vivid colors for the whole body, or just splash some here and there.

* While your promotional logos need to figure prominently, put these in creatively. Imprint as many as you can on the corner of flaps, and on handles and straps. For classic-style leather, emboss or embroider logos so they won’t look as though they were hastily slapped on the bag.

* Hit the bullseye by determining demographics. Young professionals often favor contemporary multifunction promotional bags, while the seniors will embrace ergonomic and neutral-colored promotional items more. For eco-conscious groups, including die-hard yoga practitioners, choose giveaways with all-natural or recycled materials. As organic promotional bags do not have to be austere-looking, we have products that feature textured surfaces, and standout colors and trimming.

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Remy is a Promotional Adviser specializing on Custom Business Supplies, Custom Personalized Caps and Custom Stress Balls

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