Some who claim to be avant-garde assert that promotional apparel is a thing of the past. The numbers say otherwise. Promotional attire is the most sought-after business giveaway in terms of Sales. It makes up more than a quarter of the total annual sales for the promotional merchandise industry. This shows that utilizing promo clothing is still on top of a promotional marketer’s strategy list.

Most Popular Promotional Apparel. The most well-received promotional apparel of them all is the short sleeve t-shirt. It can not be denied that we all wear t-shirts since they are the most common form of casual wear. They are inexpensive enough to be considered disposable if they get torn or stained. Most of the time screen printed with some type of brand name, company logo, or message. Because of this, distributing promotional t-shirts have become very much accepted as an effective form of marketing.

Effective. As mentioned earlier, handing out promotional t-shirts is an effective tool for the promotional advertiser. It has a large imprint area, which gives you a lot of flexibility when it comes to the location your logo on the t-shirts. You can choose from the right or the left sleeve, the right or the left chest area, the back yoke, or the whole front or back portion for your imprint location of choice. With the huge imprint area, promotional t-shirts serve as walking billboards when people where them.

Promotional T-shirts and Your Employees. The easiest way to get people to wear your promotional t-shirts is to have your employees wear them. Thus, the most appropriate time to circulate promotional apparel giveaways is during company trips and other similar events. Since promotional apparel is a very versatile giveaway, it can be used by everyone in your office wear them. Furthermore, distributing promotional apparels will boost employee morale which is associated with productivity.

Continuous Brand Exposure. Compared to other business giveaway, shirts and apparel are used for a longer period of time. This gives you utmost brand and logo exposure as opposed to other promotional items. Your promotional t-shirts provide consumers with continual reminders of your products and services. The exposure gives you brand awareness that goes beyond a week and endless benefits.

Reminders When Shopping for Promotional T-shirts. Here are a couple of reminders when buying promotional clothing. First, set a budget. Decide how many t-shirts you need and how much you are willing to spend per piece. Remember, the shirt with higher quality costs more but will most probably last longer. Second, finalize the design that you want to appear on the t-shirts. You may simply want to have your company logo screen printed or have your message and additional artwork to go along with it. Third, choose the brand you want to purchase. Some of the popular manufacturers available are Hanes, Fruit of the Loom, Port Authority, Anvil and Jerzees. Lastly, pick which vendor you would like to go with. There are dozens of websites selling promotional T-shirts. You can also search for “promotional items” using your preferred search engine.

Rachael Starks is a marketing guru who specializes on Customized Long Sleeve T-shirts and Promotional Short Sleeve T-shirts.