You already thought of the perfect apparel for your campaign. The next thing you have to do is to decide what imprint method to use. Will you screen print your logo or will it be better to embroider it instead? Here are some tips to consider in deciding which method to use:

The Objective
What is the purpose of the promotional item? Is it for mass distribution or is it for a limited audience? If it is for mass distribution, screen printing is suggested. Items like tote bags, shirts and sweatshirts normally have bigger imprint area for screen printing. This will make your item a “walking billboard” when used. On the other hand, if you are purchasing apparel as uniforms for sales and office personnel, an embroidered logo on polo or tailored shirts will work better as embroidery gives a classic-formal look.

The Budget
Silk screening your logo is cheaper than having it embroidered. If you are working on a tight budget and aiming for a wide distribution, screening is the best method to use to maximize your budget. Since the charges are based on the number of colors used, you can also reduce your cost by using fewer colors. Embroidery is more expensive than screen printing, but if you prefer this method, you might consider simplifying your logo or reducing the number of stitches used.

The Material of the Product
The material of the product is another factor to consider. Some materials, like cotton and polyester, look better with screen prints, while an embroidered imprint will last longer on other materials. Embroidery is recommended for garments with rough surfaces, like piques, and thick materials like fleece. Although screen printing on these surfaces is possible, it will not last as long and may peel off with time.

What experts say
If you are still in doubt on whether to screen print or to embroider your logo, contact your sales representative to get his or her advice. Their experience in the industry will help you decide which to choose.

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Remy is a Promotional Adviser specializing on Customized T-shirts, Custom Logo T-shirts and Cheap Custom T-shirts

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