Now that you’ve chosen your products, ordered it and received it promptly, what’s the next step? The proper distribution of your products spells the success or the utter failure of your promotional products marketing plan. When developing the strategy for the distribution, you should take into consideration its costs over the cost of your promotional product. Even if it does come in a bit higher, try to limit it to an amount that would still ensure you get a considerable ROI.

Here are some ways to send out your message:

1. Make it a mailer - The easiest method of distribution is to send your promotional product via snail mail. You must exercise caution when choosing this distribution option. Make sure you calculate all the risks. Especially during the holidays, take into consideration the delays that may occur as a result of increased mail traffic. Give yourself ample time to prepare, order and send out the promotional item. One very important factor to consider when sending items via mail: you must know the exact and current address of your clients. This method of distribution is ideal for customers with whom you’ve already established business relationships. Smaller items like pens, pocket calculators or custom notepads can easily be distributed by mail at minimal cost.

2. An exciting event yields exceptional results. Make a blast out of your promotional giveaway day, set up a luau or be in costume. Whatever your gimmick, an event organized specifically for the distribution makes the promotional product even more memorable.

3. Trade shows, conventions and seminars. The classic distribution venue, these events always draw out the greed for something free. Participants will have no qualms about taking your giveaway from you, so this is the perfect opportunity to give out something unique. When choosing your promotional item, try to envision what other exhibitors are going to be giving away and think of something that will stand out from the rest.

4. An inviting offer. Here’s a creative idea to get them to come to you: send out an announcement that you’re giving away a special gift to the first few customers. Even without letting them know what that gift is, you’ll soon see people lining up for your freebie.

5. Employee appreciation days. Set aside a day to show your employees just how much you really care. Using promotional products to boost employee morale results in company loyalty and a possibility of making promoters out of your own employees.

6. Keep it handy. In your office where clients come to visit. In the car which you use to make client calls. In the briefcase you take to meetings. These are the places that deserve a small space to store a bunch of promotional products ready to be pulled out for immediate distribution.

—

Remy is a Promotional Adviser specializing on Personalized Cups, Personalized Candies and Save on Promotional Items

Related posts:

  1. A Primer on Packaging Promotional ProductsOne way to further improve the impact of your promotional product is with the right packaging. As with any other...
  2. 5 Easy Points in Promotional Products PurchasingHere are five easy points in selecting the right promotional items, a very friendly guide for beginners in promotional products...
  3. Multichannel Firms and Promotional ProductsNot all companies are alike. That's a given. With the evolution of different sales channels, some have taken the power...
  4. Promotional Products and Employee RelationsAs effective as they are for marketing your brand, promotional products can also be used for internal branding. According to...
  5. When is the perfect time to give away promotional products?Over the past years, it seems that more and more holidays have been popping up in calendars. People in charge...
  6. Building Awareness with Promotional ProductsPromotional products are very effective instruments for building your brand. Its potential for ROI is amazing. There's much to be...
  7. The keys to successful self promotion using promotional productsThe ultimate purpose of giving promotional products to clients is that they purchase services or products from the company that...
  8. Evaluating Your Promotional Products SupplierYou've probably been around the block a couple of times and have tried several of them. Some are good. Some...
  9. To Screen Print or to EmbroiderYou already thought of the perfect apparel for your campaign. The next thing you have to do is to decide...
  10. Everything about Promotional ProductsPromotional product is any item imprinted item with a company name, logo, or other information like contact number, address, website...